Located in northern Guizhou Province, China, Zunyi serves as the political, economic, and cultural center of the Qianbei region. It is a nationally renowned historical and cultural city, famous for its revolutionary legacy, scenic landscapes, and tea and liquor culture. The city governs several districts and counties, functioning as an important modern industrial and transportation hub in Guizhou, as well as a settlement area for ethnic minorities such as the Miao and Gelao.

Although Zunyi is situated in a mountainous area transitioning from the Yunnan-Guizhou Plateau to the Sichuan Basin and is relatively remote geographically, its unique humid subtropical climate creates a temperate, rainy environment, making it an ecologically friendly city suitable for tourism and living. Covering an area of approximately 30,762 square kilometers, Zunyi boasts a profound historical heritage. As early as the Qin and Han dynasties, the area began to take shape with the development of the "Southwestern Yi Corridor." By the Ming and Qing dynasties, it had flourished through tea-horse trade and liquor production. In modern times, with the widespread recognition of the Zunyi Conference's significance in Chinese revolutionary history and the rise of tourism in Guizhou, Zunyi has rapidly grown into a nationally renowned red tourism destination and a model zone for green ecology.

The most iconic revolutionary site in Zunyi is the Zunyi Conference Memorial Site, which attracts a large number of visitors each year seeking to trace the footsteps of the revolution and experience its historical weight. Additionally, the Chishui Danxia landforms, the rugged mountains of Loushan Pass, and the distinctive sauce-aroma liquor culture of Maotai Town are celebrated for their unique geological wonders and cultural charm. Zunyi is not only known for its revolutionary culture but also enriched by its diverse ethnic traditions and long-standing tea and liquor heritage. The well-preserved primitive forests, clear rivers, and reservoir ecosystems within the region make it an ideal destination for those seeking to explore nature and immerse themselves in cultural experiences.